The Origin Story
After years working corporate jobs that most people could only dream of doing, I was burnt out, hiding in toilets from imposter syndrome most days, and ill pretty much constantly.
So after having kids I did what I’d wanted to do since childhood, and started my own business. Even then I didn’t have ‘the idea’ but I picked something (wedding stationery, as it happens), because I knew getting started was the only way forward.
It wasn’t my forever business – I always knew it wouldn’t be; so when I realised I needed to help people rather than make pretty things, I packed away my letterpress and became a coach. And that’s when everything fell apart.
With my products, the photos did the talking. With coaching, everything depended on me, my brain, and my mask. I spent thousands on coaching and systems, never finishing any of them, unable to follow the same advice everyone gave: ‘niche down hard,’ ‘be consistent,’ ‘stay active on socials.’
I felt like I was pretending all the time, at being professional, at being successful, at being capable; I could never understand why I just couldn’t do it for real.
Then the ADHD diagnosis came; and the mask fell off. Turns out I’m bloody good at what I do – I’m just not cut out to be the super-put-together professional boss bitch I was pretending to be on Insta. My brain is all over the place. My energy is all over the place. Some days I can blow dry my hair and be productive for hours. Other days it’s a greasy bun and brushing my teeth is the win. And that’s ok.
So now I do everything I can on good days and whatever I can on bad days. I’ve found what drives me and what works for my brain, and I’m building so my income isn’t tied to unrealistic energy levels.
My whole reason for existing is to be the person I wish I’d had at the start of my business journey.
I’m going to show you how to cut through all the (neurotypical) bullshit in business spaces, how to carve your own path, and how to make fucking certain that your business will succeed on your terms.
The Manifesto
Just talking business isn’t enough any more. Not when the world is on fire, fascist regimes are growing, and so much that so many people took for granted before is being dismantled – in real time, on a world stage.
I believe that those of us who can speak up have a responsibility to do it.
So, linked below is my manifesto, to show you the kind of person I am. Because if we’re going to work together we need to be on the same page.
If you disagree with what I have to say you’re welcome to fuck all the way off.